Gamer Generation
Koreans have actually made a profession out of Starcraft. You should see it in Gamer Generation on Discovery Channel. These players are treated like, for the lack of a better word, heroes.
I still remember how crazy we were playing Starcraft on the homemade rudimentary intranet in the dorms back in college years back. If you do a regression on one's GPA with his Starcraft winning record, the negative coefficient would be statistically significant at any confidence level --- not that it matters much though, according to Gamer Generation, the pro players in Korean owes a handsome salary. And even at the end of their career in their late 20s, they are hired by financial firms as stock brokers (might be traders, I suspect)...