Web 2.0?

Call it WebX or Web Vista if you want to. While technologies such as RSS/Atom, SOA and Ajax are the necessary steps taking us further in the right direction, hollow terms such as "Web 2.0" are no more than the outcome of putting alphabetic soup in a mixer. The fundamental question of how to organize data, retrieve data and represent data has not really changed since day one. On the other hand, they do make the water muddier so that the "high-tech" start-ups could feast on the clueless consumers and investors without an actual business model. This is like Déjà vu all over again. We might as well just call it Bubble 2.0.